Google tightened its grip on digital advertising with a push deeper into the mobile world on Monday as it agreed to buy AdMob, the largest mobile advertising network, for $750m in stock.The deal will give the search company a big foothold in the fas
Publicis Groupe expects profitability to return to its 2007 peak, when margins hit 16.7 per cent, by 2011 as the communications conglomerate eyes a recovery in advertising spending next year. Reporting its third-quarter results on Tuesday, Publicis
A £6m government ad warning about climate change is to be investigated by watchdogs over claims it is misleading and too scary for children.The Advertising Standards Authority has received 357 complaints about the Department of Energy and Cl
WASHINGTON The Democratic National Committee is canceling a television ad touting GOP support for health care reform after protests from one of the Republicans mentioned, former Senate Majority Leader Bob Dole. The ad quotes a series of Republicans
Facebook said on Tuesday that it will join forces with Nielsen, the market research company, in an effort to generate more revenue from advertising on the social networking website.The alliance is intended to give Nielsen access to Facebookâs vast n
The Competition Commission on Tuesday ruled that it would change the regulatory restrictions on how much ITV can charge advertisers, but refused to abolish it, as the broadcaster had requested, and hinted at only relatively minor alterations.The CC
Germany's latest AIDS-awareness commercial evokes some strong emotions: shock, disgust, nausea. And that's exactly the point. The controversial ad, which was released online on Sept. 3 and starts running on German TV on Wednesday, Sept. 9, shows a c
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